5 Common Mistakes to Avoid When Making Explainer Videos

Many companies make unfortunate blunders during explainer video production, resulting in a video that is less effective than it could have been. 

Fortunately, we're here to guide you through the dangers, allowing you to escape the same tragedy. Check out the five most common errors below!

What Is an Explainer Video?

Explainer videos, like "About Us" videos, are frequently used to increase brand recognition and loyalty. The primary distinction is that explainer films employ graphics to support the voiceover, making complicated concepts easier to understand and eliminating the need to record fresh content. 

5 Common Video Mistakes to Avoid

Ready to create an explainer video for your business? Here are eight of the most common mistakes we see in the industry. Don’t do these eight things, and you’ll be well on your way to a successful video! 

1) Neglecting your script

Since explainer videos are animated, you may believe that you do not need to pay as much attention to your writing. But, in reality, your screenplay is the most crucial aspect of your explainer film, and it requires your time and attention right away.

Make sure your script properly communicates your company's offering and value proposition—the more story-driven and entertaining, the better.

2) Skipping your hook

Speaking of your script, every great video—explainer or otherwise—needs a compelling hook. No matter where you plan to distribute your content, you only have a few seconds to grab the viewer’s attention and convince them to keep watching.

If you launch into a run-of-the-mill description of your business right away, you’ll lose your audience before you’ve even begun. 

3) Winging the distribution

Before you create an explainer video, you need to determine where it will be released. Why? Your distribution plan will include information on the audience to whom you are communicating, the tone and style of your video, and crucial specifications such as its aspect ratio.

Many businesses make the mistake of developing their videos first and then selecting their distribution strategies. Beginning with your distribution plan in mind, you may tailor your video to perform best on the platforms and channels you choose.

4) Sharing too much information

Another common mistake is sharing too much information altogether. Because you know all the amazing things your business brings to the table, it’s tempting to share every detail in one video.

However, the more points you try to cram into one video, the less your audience will remember. Instead, decide on just a few key ideas that you want to convey to your audience, and drive those ideas home throughout the entire video. If you want to share more information, you can always create additional videos down the line.

5) Forgetting a CTA

Finally, don't pass up the opportunity to communicate with your audience after the video concludes! While presenting important information about your company is beneficial, inviting your audience to perform a relevant action is much better. 

You get to choose which CTA is best for your video and your business but don't overlook the opportunity to maintain the relationship after the video ends. 

Bypass These Mistakes with Motion Marvels

Worried about making one of these mistakes? When you work with Motion Marvels, we'll walk you through the whole process of generating a world-class explainer film that avoids mistakes. 

Even better, as the industry evolves, we'll incorporate best practices on a real-time basis to keep you informed. Schedule a call with a creative producer below to get started on your explainer video!