How to Use Animated Explainer Videos to Simplify Complex Ideas

We'll look at how animated explainer videos may be used to simplify difficult concepts for a wider audience in this blog post. Whether you work in technology, finance, healthcare, or education, this book will give you important tips on how to use animation in your communications. 

Why Choose Animated Explainer Videos?

1. Visuals Enhance Understanding

Visual learning comes naturally to humans. Studies reveal that when information is presented with appropriate images, individuals remember it 65% better than when they merely hear it. Animated explainer videos make use of this by transforming abstract ideas into recognizable, approachable visuals. For example, explaining how blockchain works with simple words might be boring and unclear. On the other hand, animation allows you to show how data is distributed around a network, chained together, and stored in blocks. 

2. Simplification Without Oversimplification

The capacity of animated explainer movies to simplify without sacrificing the meaning of the information is one of its key advantages. There's always a chance that you will overwhelm the audience with technical information or jargon when delivering difficult topics. Animators might use analogies, metaphors, or step-by-step procedures to convey these concepts in digestible portions. In this manner, the idea's sophistication is maintained without sacrificing the main point.

3. Increased Engagement and Retention

Explainer videos using animation are inherently captivating. They draw in viewers and hold their interest through to the very end by fusing visually stimulating elements with a smoothly flowing storyline. Complicated subjects can be presented engagingly and educationally with a well-made explainer film. Retaining information requires active participation, particularly when tackling complex ideas like financial derivatives or machine learning algorithms. 

Best Practices for Using Animated Explainer Videos

1. Know Your Audience

It's important to know who your target audience is before you start creating an animated explainer video. To what extent are they conversant with the subject? For example, discussing a technical product with a non-technical audience requires a different strategy than addressing a room of specialists. Adjust your script's and animation's level of complexity appropriately. Use more straightforward metaphors and stay away from technical jargon when speaking to a general audience. Go into more depth when speaking to an expert audience. 

2. Craft a Clear Script

An idea cannot be made simpler by animation alone. The explainer video's core is its script. A well-written script guarantees that the explanation is rational, succinct, and clear at every turn. One main notion at a time should be the script's primary focus, directing the viewer through the concept like a narrative. It's also critical to refrain from cramming too much content into a single video. When it comes to simplifying difficult subjects, less really is more. 

3. Utilize Visual Storytelling

The main goal of animation is to visually tell a story. You may assist your audience in drawing connections and understanding the wider picture by simplifying complicated procedures into visual storytelling. Animated figures, for instance, can be used to represent data points or algorithms in an explanation of artificial intelligence, giving abstract concepts a more approachable and tactile feel. Visual storytelling helps to fill in the gaps between the audience's prior knowledge and new ideas.

Read More: The Evolution of Explainer Videos: Trends and Predictions for 2024

Examples of Animated Explainer Videos Simplifying Complex Ideas

1. Tech Startups

Many tech companies utilize animated explainer videos to introduce revolutionary technologies. For example, Slack employed animation to demonstrate how their technology could facilitate team collaboration when it first began. The movie dissected the idea of team collaboration software, demonstrating how their platform might serve as a centralized communication tool in place of conventional email and meetings. The images were essential in clarifying how different components interacted with one another and bringing a potentially confusing idea to life. 

2. Healthcare

Animated explainer movies are a great tool for patient and professional education in the medical area, where accuracy and clarity are crucial. Pharmaceutical businesses, for example, employ animation to describe the molecular interactions that a medicine has with the body. Animation makes medical information easier to understand by bridging the gap between the complex processes occurring inside the body and the layperson. 

3. Financial Services

Another industry that benefits from animated explanation videos is finance. It can be intimidating to explain ideas like cryptocurrencies, stock trading, or mortgage refinancing. Animation has been utilized effectively by businesses such as Wealthfront to simplify financial concepts by providing a visual representation of how investments develop, how interest rates operate, and what financial planning involves. These movies make financial literacy more accessible to the general public by employing straightforward graphics. 

The Psychological Impact of Animated Explainer Videos

1. Overcoming the "Fear Factor"

It can be scary to discuss complex subjects. People often avoid unfamiliar things, whether it's learning how to use a new piece of software or comprehending their options for health insurance. This feeling of apprehension is lessened with animated explanation videos. The audience can feel more at ease interacting with the material when there is a connection made with them through the use of friendly graphics, approachable narration, and a lighthearted tone. 

2. Creating Emotional Connections

An effective explainer video evokes strong feelings in addition to providing information. Animation allows the opportunity to create characters, events, and narratives that people can relate to on a personal level. An animated family that benefits from solar electricity, for instance, may be shown in an instructional video on renewable energy to elicit an emotional response from viewers. This emotional bond can stimulate interest and, eventually, comprehension.

Measuring the Effectiveness of Your Explainer Video

To make sure your animated explainer movies are successfully clarifying the difficult concepts you want to convey, it's critical to track their effectiveness. Following are a few key performance indicators (KPIs) to monitor:

• Engagement Rate: Do people stop midway through the video or watch it through to the end? A high rate of interaction suggests that your video captures viewers' interest and well explains the idea.
• Viewer Feedback: Gather opinions from your viewers. After seeing the film, did they have a better understanding of the subject? Were there any sections that seemed needless or unclear? 
• Conversions: Keep track of the number of viewers who took action after seeing your explainer video if it is linked to a product or service. Simplifying difficult concepts makes viewers feel more confident in their comprehension, which frequently results in increased conversion rates. 

Final Thoughts

The way we explain and convey complicated concepts has been completely transformed by animated explainer videos. Even the most complex subjects may be made understandable to a wider audience by corporations and educators through the use of captivating images, intelligent storytelling, and lucid narration. Animation is a useful technique for simplifying difficult ideas, whether you're demystifying a financial concept or describing how a new technology works.

Therefore, think about employing an animated explainer film the next time you find yourself having trouble explaining a difficult concept. Your audience will appreciate it and go away from the presentation with a deeper, clearer grasp of the subject at issue.