How Much Does a Business Explainer Video Cost in 2024

The Significance of Explainer Videos

Explainer videos are a great way to increase people's comprehension of your goods or services. These movies improve viewer retention rates and can dramatically raise conversion rates by skillfully fusing audio and graphics. An explainer video can make all the difference in whether a potential consumer understands your value offer, whether you're launching a new product, or breaking down a complicated process.

Factors Influencing Business Explainer Video Cost in 2024

1. Video Length

Explainer videos typically have a duration of 30 seconds to 2 minutes. One of the main determinants of the cost is the duration. A longer video will cost more since it will take more time to write, animate, and produce.

2. Complexity of Animation

The cost is significantly influenced by the images' intricacy. While high-fidelity visuals or complex 3D animations that need specialized knowledge and tools will cost more, basic animations are less expensive.

3. Quality of the Production

The equipment and experience of the explainer video company determine the quality of the video. A higher budget is needed for higher-quality videos with professional voiceovers, unique animations, and special effects, but these videos may receive more views.

4. Customization Level

Videos that are made to order will be more expensive than videos created based on certain templates relevant to your brand. Premium characters that are tailor-made for the brand, extra scenes, and all the localized branded factors need more ideas and designs put into the project hence making it costly.

5. Sound Design

Music and proper sound effects can make a lot of difference to the quality of a particular video. Whenever you decide to use royalty-free music or if you hire a professional composer – fees can differ greatly.

Read More: 5 Common Mistakes to Avoid When Making Explainer Videos

Explainer Video Production Phases

Pre-production

At this stage, they involve idea swapping, script development, and drawing up storyboards, which create a framework of what the video will be like and the kind of message it will pass.

Production

This phase is also the practical process of creating the video in question. Animation, voice-over recording, incorporation of graphic objects, and other multimedia features are part of it.

Post-production

The last step is fine-tuning in that the video is blind and reviewed to create a good flow between scenes, good engineering of the video, and incorporating any extra effects that will be beneficial to the video.

Choosing the Right Explainer Video Maker

You have to choose wisely who will help you create your explainer video. Here are a few tips to ensure you choose the best explainer video company:

• Portfolio: Check their previous works concerning their quality, and flow or rhythm.
• Reviews and Testimonials: If practicable, one can consult with the previous clients as one was able to from the feedback of their satisfaction levels.
• Cost Transparency: There should be clear and straightforward prices, which should not be followed by hidden costs.
• Customization Options: Ensure they are capable of providing you with the particular services you need, and as you desire, tailored.
• Turnaround Time: There should be a check to ensure that their production program corresponds with yours.

Explainer Video Cost Breakdown

The price of creating an explainer film in 2024 might vary from a few hundred dollars for a simple template video to more than $50,000 for a high-end, unique production. The majority of companies strike a compromise, spending $5,000 to $20,000 on a professionally made film that strikes a balance between affordability and quality.

Conclusion

Explainer videos are an effective way to convey the message of your brand. You may choose the best production firm and create an efficient budget by being aware of the aspects that will affect the cost of a business explainer video in 2024. Investing in a well-made explainer film yields a strong return on investment by improving audience comprehension as well as engagement and conversions.

You can ensure that your explainer video achieves its goal of promoting business success in the digital sphere by keeping these ideas in mind before you start your video creation journey.