Everything You Need to Know About 2D Explainer Videos

Everything you need to know about 2D explainer videos is covered in this article, including their definition, their benefits, production methods, and prices. By the conclusion, you'll know how to use 2D explainer videos to improve your marketing approach and successfully convey the value of your company.

What is a 2D Explainer Video?

A 2D explainer video is a brief animated film created to provide a clear and interesting explanation of a topic, service, or product. Two-dimensional graphics, such as flat, dynamic animations, are used in these videos to depict concepts, people, or settings. 2D explainer movies prioritize simplicity and straightforward explanation over 3D animation.

Key Features of 2D Explainer Videos:

• Flat Design: They include flat illustrations and animations, which may be easily produced and are cheap in terms of cost.
• Concise Messaging: These videos are ideally between one to two minutes in length, although occasionally they can go up to 90 seconds, just long enough to pass on the message without being too lengthy.
• Flexibility: Animation videos fit across all sectors, and owing to their simplicity, they can be used for product tutorials, transmitting new information within a company, or for elementary educational materials.

Why Are 2D Explainer Videos So Effective?

The secret to 2D explainer videos' success is their capacity to captivate viewers while demythologizing complicated concepts. This explains why they are so effective:

1. Easy to Understand

2D explainer videos simplify by use of both visuals and narration in turning these topics into convenient easy-to-grasp segments. By breaking down information into the main points, they are useful in situations when presenting new material or when explaining complex technical products to your audience.

2. Highly Engaging

Vibrant animations, compelling narratives, and expert voiceovers all work together to capture and maintain viewers' interest. 2D movies are an effective tool for retention since, according to studies, viewers are much more likely to remember video content than text.

3. Cost-Effective

2D explainer videos are less expensive than live-action or 3D animation ones. Because of this, they are a great option for new companies or enterprises with less funding while yet delivering quality work.

4. Versatile Across Platforms

2D explanation movies are quite flexible and may be used in email campaigns, social media posts, or integrated into your website. Their format is compatible with a wide range of devices and platforms.

5. Proven to Boost Conversion Rates

Conversion rates can be considerably raised by adding an explanatory video to your landing page. You can foster trust and promote prompt action by addressing client pain areas and providing visible answers.

Types of 2D Explainer Videos

You can select from a variety of 2D explainer video types based on your business requirements. Each kind targets distinct audience segments and fulfills a particular function.

1. Product Explainer Videos

These videos concentrate on highlighting a product's attributes and advantages. They are perfect for e-commerce companies or tech startups launching a new device or software since they emphasize how the solution addresses particular issues.

2. Service Explainer Videos

Service-based businesses can use these videos to explain how their services work and the value they bring to customers. For instance, a digital marketing agency can use a service explainer video to outline their offerings like SEO, PPC, or social media management.

3. Educational Videos

These are perfect for companies who want to educate or instruct their audience. To clarify difficult ideas or increase knowledge of particular subjects, educational 2D explainer videos are frequently utilized in non-profits, healthcare, and education.

4. Brand Story Videos

Brand story videos are ideal if you want to establish a deeper connection with your audience. Through captivating narratives, they convey your company's goal, vision, and values, increasing the relatability and memorability of your brand.

Read More: What Makes a Great Explainer Video?

The Process of Creating a 2D Explainer Video

There are several important steps involved in making a 2D explainer video, and each is necessary to guarantee that the finished film achieves your objectives. Let's examine each phase in more detail:

1. Define the Objective

The goal of the video must be made clear before production begins. Are you attempting to enhance sales, clarify a product, or educate your audience? Knowing your objective guarantees that the video's message remains on course.

2. Understand Your Audience

You should always carry out extensive research on your target audience. What are their pain points? I need to know what language speaks to them. This way, you make your video even more categorical and suitable for the specific audience you chose to attract.

3. Scriptwriting

A compelling script is the foundation of any great 2D explainer video. It should:

• Hook the viewer within the first few seconds.
• Address the problem your product or service solves.
• Highlight the solution and its benefits.
• Include a clear and persuasive call-to-action (CTA).

4. Storyboarding

Scene after scene, the video's flow is visualized using storyboarding. Before production starts, this step makes sure the animations follow the script and permit changes.

5. Animation and Design

During this phase, animators create the visuals, characters, and transitions. The style should match your brand identity, using colors, fonts, and design elements consistent with your marketing materials.

6. Voiceover and Sound Design

Professional voiceovers add clarity and a personal touch to the video. Meanwhile, background music and sound effects set the tone and enhance engagement, making the video more dynamic.

7. Editing and Refinement

The video is reviewed and edited to ensure seamless transitions, proper pacing, and high-quality sound. Feedback is gathered, and final tweaks are made to perfect the product.

8. Finalization and Distribution

Once completed, the video is ready to be shared across platforms. Optimize it for various formats, including social media, websites, and presentations.

Best Practices for Effective 2D Explainer Videos

To ensure your video resonates with your audience and achieves its goals, follow these best practices:

1. Keep It Short and Focused: Stick to one main message and deliver it within 60-90 seconds to maintain viewer attention.

2. Highlight Benefits: Focus on how your product or service solves problems for your audience, rather than just listing features.

3. Use a Strong CTA: Encourage viewers to take action, whether it’s signing up, purchasing, or contacting your team.

4. Maintain Brand Consistency: Use visuals and language that align with your brand to create a cohesive experience.

5. Test and Refine: Gather feedback and make adjustments to ensure your video resonates with your audience.

Conclusion

For companies trying to engage audiences, clarify complicated concepts, and increase conversions, 2D explainer videos are a priceless resource. They offer flexibility, affordability, and a high return on investment and can be customized to fit any business or purpose with the correct strategy.

You may make a 2D explainer video that makes an impression by investing in high-quality production and according to the thorough procedure described above. These videos are a tried-and-true method to engage your audience and accomplish your business objectives, whether you're launching a product, outlining a service, or sharing your brand's narrative.