How To Make Engaging Explainer Videos That Sell

This article will cover key steps to make explainer videos that connect with viewers. You’ll get insights on various forms of explainer videos, best production practices, and tools that simplify the creation process. If you're aiming to raise brand awareness or clarify complex topics, knowing these elements enables you to create videos that not only inform but also drive action. Get set to change your concepts into powerful visual tales that attract buyers!

Understanding Explainer Videos

Explainer videos help in introducing and clarifying a concept, product, or service. These short and engaging videos are usually between 30 seconds and 2 minutes long. They transform complex information into easy-to-understand content. This makes them essential for effective marketing strategies.

One benefit of explainer videos is their ability to boost communication. Visual storytelling paired with audio provides messages more effectively than text. Studies show viewers retain 95% of a message in videos, compared to just 10% with text. This shows the captivating power of visual content.

Explainer videos stand apart from advertisements or promotional content. They focus on educating the audience instead of selling directly. While promotional material showcases product features, explainer videos clarify how a product solves a problem or meets a need. This builds brand awareness and trust with potential customers.

In marketing, you can use explainer videos for many reasons. They fit well on homepages, social media, or during presentations. They clarify complex products. Furthermore, formats vary from animated graphics to live footage, so companies can choose the style that connects best with their audience.

Including explainer videos in your marketing plan can increase conversion rates. Research states landing pages with explainer videos convert 80% of viewers. This shows their power to boost sales.

Next, we will look at steps to make explainer videos. These videos can connect with your target audience and improve engagement and sales.

Steps to Make Explainer Videos

Making explainer videos is a process that requires clear steps to achieve engagement and effectiveness. Following these steps helps to create explainer videos that connect with your audience and assist in boosting sales.

1. Identifying Target Audience and Goals: The first step is to define who your audience is along with the video's goals. Knowing your target will shape your content and style. Think about demographics, interests, and specific needs. Set clear objectives too. Is it education, product promotion, or service explanation? This clarity helps you create a strong message.
2. Choosing Video Style: Next, pick the right style for your explainer video. Options include animation, live-action, whiteboard, or screencast videos. Each has its benefits regarding the message and audience allure. For complex topics, animation works well. Meanwhile, live-action can personalize a product. So choose a style that fits your brand and audience preferences.
3. Scriptwriting and Storyboarding: After deciding on your audience and video style, move on to writing the script. Keep it concise, under two minutes long, with a clear narrative. You should engage viewers early and keep them interested till the end. Then, create a storyboard. This will help visualize the video flow, sketching key scenes while aligning visuals with the script. It's an important step for tone and pacing.
4. Production Steps: When your storyboard is done, start production. Gather what you need, like voice-over artists, graphics, and video gear. If making an animation, you'll work with animators to implement the storyboard. For live-action, prepare filming locations, actors, and tech. Good production results in high-quality output in your explainer video.
5. Editing and Finalization: After production, enter the editing phase. This means cutting scenes that don't work, fixing audio, adding music, and putting in visual effects to enhance the viewer experience. High-quality editing is crucial for a polished product. Ensure your video is appealing, reflects your brand, and successfully delivers your message. After adjustments, finalize it to fit the technical needs of the platforms for airing.

With these steps, now you can make explainer videos that engage and convert. Each step holds importance in the success of the video, making sure it meets audience needs while conveying your brand message.

Now, let's discuss some best practices for explainer videos to help improve production quality and audience engagement further.

Best Practices for Making Explainer Videos

Creating explainer videos needs a mix of clear messaging, engaging visuals, and smart delivery. Using best practices can greatly improve your explainer videos, helping you share your message plainly and well. Here are the key things to remember as you make explainer videos.

First, keep your video shorter than 2 minutes. Studies show that videos of this length hold the audience's attention better and express messages clearly. A shorter format helps catch viewer interest without flooding them with too much info.

Next, emphasize the benefits over features of your service. Show what the viewer gains from your solution instead of diving into technical details. This helps viewers connect more to the content and drives the value home strongly.

A strong call to action is another key part of explainer videos. After viewers watch, tell them what to do next, whether it’s visiting a site, signing up for a list, or buying. A clear call to action leads viewers on the right path and boosts conversions.

Using engaging visuals is vital for keeping the audience's attention. Good animations, graphics, and color schemes enhance understanding and memory of the information. These visuals should support the story and underline the message you want to share.

Finally, adjust your content for your target audience. Knowing who your viewers are helps you tailor your message to fit their needs and wants. This custom touch can greatly increase engagement and ensure your video strikes a chord.

By applying these practices when you make explainer videos, you create content that informs and drives action. With a strong message, your audience better connects with your brand and what you provide.

Now that you understand best practices, let’s look at different kinds of explainer videos, each offering unique ways to share your message well.

Types of Explainer Videos

Explainer videos exist in different formats, each one has a specific aim and attracts unique viewers. To make explainer videos that connect with your audience, it is crucial to know the types of explainer videos available.

Here are the key types of explainer videos:

• Animated Explainer Videos: Animated explainer videos use animation to show ideas and concepts. They can be colorful and engaging, appealing to a vast audience. You can simplify complex messages using this style. Startups and tech firms often find animation effective in promoting their products.
• Live-Action Explainer Videos: Real people and scenarios define live-action videos. This approach brings a personal touch to storytelling. Featuring the genuine experiences of customers builds trust. Service-oriented businesses often use live-action to emphasize customer service.
• Whiteboard Videos: In this style, a hand sketches images on a whiteboard, while a voice explains the details. Whiteboard videos keep viewers focused due to their visual storytelling. They simplify complex ideas, making it ideal for e-learning and training.
• Screencast Videos: A screencast displays software in use, suited for tutorials. Tech companies benefit from this type since it shows users how to use an app or website. They enhance understanding by visually guiding viewers through features.

Each explainer video type has unique strengths, finding the right choice for your project is important to make explainer videos that truly engage your audience.

By understanding the types of explainer videos, you can explore tools and resources for creating these compelling visual elements with ease.

Read More: How Much Does a Business Explainer Video Cost in 2024?

Tools and Resources for Making Explainer Videos

To make explainer videos, you need creativity and the right resources. Many platforms exist that target various parts of video production, including design, animation, and editing. Here is a list of the best tools available to make explainer videos that deliver your message.

Canva serves as a design tool for creating great graphics, especially for explainer videos. It has an easy interface. Users combine images, fonts, and animations to create a fun video experience. Canva offers ready-made templates for explainer videos, which makes starting much simpler and quicker.

Animaker stands out for animation work. This platform allows users to make animated explainer videos through drag and drop. Animaker includes a character and scene library, which means it’s easy to put together a video. The focus on animation makes it fun to express complex ideas in simpler ways.

Camtasia is great for anyone looking to edit videos. This software helps with both screen recording and video editing. With its motion graphics and sound improvements, Camtasia can help make your explainer videos more interactive. This tool works best for recording tutorials and talks, with good visual support.

Loom is a good choice for quick video-making. It’s especially helpful for screen recordings while explaining something. Loom shines for software demos or product explainers, making explainer videos quick and easy. The instant sharing capability makes it great for collaboration and communication with clients.

With these tools, anyone can successfully make explainer videos that stand out. Each tool features unique options to uplift your storytelling, ensuring that your ideas get across effectively.

Now that we covered the important tools for making explainer videos, we will discuss why Motion Marvels can serve as your ideal partner for all your explainer video needs.

Why Motion Marvels for Your Explainer Video Needs?

In the realm of digital marketing, the role of custom explainer videos for SaaS brands holds great importance. About 90% of customers say videos assist them in making buying choices. A well-made explainer video is vital for companies striving to thrive in a crowded market. Motion Marvels focuses on creating engaging explainer videos designed for SaaS and tech firms. This ensures your message connects with your audience.

What distinguishes Motion Marvels from other production firms is its all-inclusive service offerings. From the beginning of concept planning to writing scripts and animating, the crew at Motion Marvels works together with clients every step of the way. This tailored method ensures each video is engaging and crafted to boost conversions. By emphasizing the different needs of each client, Motion Marvels keeps up with industry changes to make sure that your explainer video incorporates current best practices to grab your audience's attention.

In addition, Motion Marvels is brilliant at simplifying complicated ideas. A lot of SaaS items have features that are hard to explain well. By crafting careful storylines alongside striking animations, Motion Marvel aids in making these concepts clear to potential buyers. The skill to condense intricate ideas into understandable messages is vital in today’s rapid digital environment brimming with info overload.

With the ideal collaboration, your explainer video can enhance your sales and conversion rates. Motion Marvels is committed to producing videos that inform, captivate, and persuade prospective customers. By selecting Motion Marvels for your explainer video needs, you are committing to a strategic asset designed to boost your brand visibility, and engagement, and drive greater sales.

Conclusion

Making explainer videos needs a clear idea of your audience and a story that flows. In this article, we looked at how to make explainer videos. We covered important steps like writing a script, creating a storyboard, and choosing the correct video type for your audience. We shared ways to boost viewer interest and offered tools that can ease your production.

Now is the right time to act! Use the tips provided here and start your path to create engaging explainer videos that inform and convert viewers into buyers. Creativeness and knowing your audience's troubles are how to make explainer videos that work.

With a good attitude and the right tools, you can make great explainer videos that share your brand's message well. Begin working on your explainer video today, and see how it impacts your engagement and sales potential!

About Motion Marvels

Motion Marvels specializes in creating custom explainer videos tailored for Software as a Service (SaaS) businesses, providing a comprehensive service that includes scriptwriting, animation, voiceover, and video editing.

By simplifying complex ideas into engaging visual stories, Motion Marvels promotes brand awareness and customer acquisition for businesses seeking to enhance their marketing efforts through effective video content. Discover how we can help you today!